Stuff you can do with Boomerang
(no coding involved)
Boomerang opens up tons of possibilities for you to track and retarget your audience.
Eliminate bounce traffic from your retargeting
A typical bounce is considered someone who left your website right away without consuming any of your content and without purchasing anything.
One thing is for sure: if they bounce, then it means they’re not interested in what you have to say or to offer and you shouldn’t retarget them most of the times.
With Boomerang, you can do this in 2 ways.
One is to fire the pixel with a delay of your wish, let’s say 10 seconds. If you do this, the FB pixel will be forced to boot up 10 seconds after the page load and this way people who leave your site earlier, won’t be included in your retargeting.
Second way is to create a custom audience from events sent by the FB pixel and enriched with Boomerang data. In this audience you’ll have a rule to include only people who spent at least xx seconds on your site.
The second option is by far the better one and the reason for this is if you delay the pixel with 15 seconds then you change your mind and want to drop it to 5 seconds, your traffic is already lost whereas with custom audiences, you can change that value and rebuild your audience.
Segment your audience by niche
Let’s say you have 2 sites: one fishing and one hunting site. These 2 audiences are somewhat overlapping but not too much so what you’d want to do is to separate the retargeting for the two because one buyer looking to read a hunting post wouldn’t be interested in fishing information…
Boomerang comes in handy here. If you are in a similar situation as explained above, all you need to do is to create 2 campaigns and install them on those 2 sites. Then, in the campaign settings, fill in the niche information and it will be sent to Facebook automatically.
Then, when retargeting, you’ll have 2 custom audiences, each one of them including traffic for it’s specific niche.
Retarget by video consumption time
Boomerang automatically detects embedded youtube videos and notifies Facebook with how much time someone has viewed your video.
These videos can be demo videos, sales videos, anything you’d embed on your pages.
Once this information is sent to Facebook, you can create audiences to include people based on how how long they’ve viewed your video.
Create lookalike audiences from people who engage with your content
With Boomerang, you can create an audience to include people who clicked a certain button, link or image on your website or to include people who watched your video for at least 90 seconds (just a rough example).
You can then create a lookalike audience from here. Your new LAA will give you people with a profile similar to those who engaged with your content and therefore, with the highest chances of also being a good prospect.
Send custom events to Facebook (with no coding)
If you want to optimize your campaigns in a baby steps way – where you start from optimizing for post engagement, then move to website visits, then to add to carts and so on … you can train Boomerang to fire standard events when certain elements on your site are clicked, like links, or buttons.
You can also have rules so fire standard events when reaching a given page
Retarget by scroll amount
Boomerang sends Facebook scroll data. This means you can retarget whoever hit a certain part of your web page. For example, if you have the pricing 80% down the page and you want to retarget whoever has seen the price with a better or discounted offer, you can segment by that.
In your retarget audience you’d normally include people who have events with scroll amount that is greater or equal with 80.
Retarget organic traffic
Let’s say your organic traffic comes from Google search and you’re getting a good conversion rate and good ROI on retargeting.
To retarget them, you could create an audience with people who landed on your website and the referral source contains “google”.
Further more, you could narrow that by the amount of time they’ve spent on your website, then retarget them with a lower price.
Retarget people in groups
Caution: only do this if you have the right to post to groups and don’t spam.
When posting links to groups, you should create a pixel drop campaign and provide Boomerang with your URL of destination. Boomerang will then give you a shortened URL and whenever someone clicks on your posted links, they will fire the pixel and be retargeted.
This can be used when posting to groups, from your page, from your Facebook account, even Twitter and Linked In and will give you ONLY those interested in the content you posted.
Do not overuse this or spam groups as you may get yourself banned from those groups.
Retarget by language spoken
Let’s say your best customers are Spanish speaking people, your site is Spanish and you would want to exclude all the others from your retargeting.
After all, why retarget me if I can’t even understand what you are saying …
What you’d normally do here is to create an audience where the browser language is Spanish.
This way you will exclude all English or German people (and any others that don’t fit your customer profile)
Retarget email clickers
Let’s say you want to send out an email broadcast and retarget whoever doesn’t buy.
In this case, you’d create a campaign, a pixel drop link and send all your email clicks to your pixel drop link.
So far, you have all people who clicked automatically added to your audience.
Next, what you’d want to do is to remove buyers from that list. To do this, in your audience settings you will exclude people who hit your thank you page.
… and much more …